Last edited by Vojinn
Sunday, August 2, 2020 | History

3 edition of Brand choice found in the catalog.

Brand choice

Randolph J Trappey

Brand choice

revealing customers" unconscious-automatic and strategic thinking processes

by Randolph J Trappey

  • 144 Want to read
  • 13 Currently reading

Published by Palgrave Macmillan in Houndmills [England], New York .
Written in English

    Subjects:
  • Brand choice,
  • Consumers" preferences,
  • Cognition,
  • General factor (Psychology),
  • Motivation research (Marketing)

  • Edition Notes

    Includes bibliographical references and index

    StatementRandolph J. Trappey III and Arch G. Woodside
    ContributionsWoodside, Arch G
    Classifications
    LC ClassificationsHF5415.3 .T7 2005
    The Physical Object
    Paginationix, 258 p. :
    Number of Pages258
    ID Numbers
    Open LibraryOL17172993M
    ISBN 101403946418
    LC Control Number2004060618

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Group influence on consumer brand choice. [Austin] Bureau of Business Research, University of Texas at Austin,